Apparently the twin teen lollipops have inked a deal to promote a line of products inspired by the tween Sprouse twins -- the boys who played Adam Sandler's kid in Big Daddy.
From the article:
If the Olsens were merely trying to make the Sprouses the next girl-magnet teen idols, that would be one thing. But the plan for D.C. Sprouse is to make the boys lifestyle models for other boys.
"Traditionally, or conventionally, branding young male celebs to 'tween boys has been kind of different," Coble said. "If anybody can do it, they [the Olsens] can."
In the Wall Street Journal, Ashley Olsen sounded more than confident. "My sister and I started the whole 'tween empire," she said. "I definitely see the potential for boys to do that sort of thing." (read the whole thing here)
Does anyone else get the willies when they read "lifestyle models for boys" so close to The Wall Street Journal? And what's up with all this "lifestyle" stuff? It just seems like hell-world.
Another way to keep the people down.