But the new mac tv ad campaign is so annoying. You know, the ones that feature a schleby guy in a tie saying he's a PC and a smarmy guy with facial pubes saying he's a mac. I guess we're on the third or fourth commercial by now. Anyway, the mac commercial I just saw featured supermodel Giselle. Giselle is supposed to represent an i-movie. A hairy, cross dressed man represents the pc movie.
This commercial makes me prefer PCs for the following reasons:
1. If I am asked to chose between schluby and smarmy, I'll take schluby. The mac guy is one of the most obnoxious characters I've ever seen. I hate that type of guy. If you are that that type of guy, cut it out. srsly.
2. If I am asked to chose between a supermodel and a transvestite, I'll take the transvestite; this person is much more socially-radical, and s/he promotes a fluid interpretation of gender. The supermodel is incredibly problematic.
I'm not saying I don't *get* the metaphor. I just think its premise and execution are incredibly annoying. Almost every commercial is offensive and annoying, but people are always talking about how hip and edgy mac's ad-campaigns are. Whatevs. This commercial makes me associate macs are with suburban, smarmy, white boys who think they're cool just because they read pitchfork and like the films of Quentin Tarantino.
Anyway, the new HP commercials with Jay-Z and Pharell are less annoying. And anything is better than those computer commercials that had the blue men pretending to be processors. Yikes. But it seems to me that very few commercials for computers feature women. And most representations of computer use in tv and movies seem to focus on the geeky "computer guy." Thankfully, Veronica Mars is all about the techie ladies, though the main computer whiz on that show is named -- you guessed it -- Mac.